Ole Miss student apologizes for viral racist video

Alaina Kunes, an 18-year-old freshman at the University of Mississippi, released a written apology on Tuesday. She addressed the women living in an apartment complex where a viral video captured white students making gestures toward Black residents. Kunes admitted her actions were insensitive but stated she did not intend to act with racism.

The clip has accumulated over 12 million views online. Attention shifted to Wisconsin after social media users connected Kunes to the Kunes Auto Group, a dealership chain with more than 40 locations in the Midwest. Local news outlet TMJ4 has not independently verified this family link, though the association drove initial coverage in the state.

In the statement delivered by her attorneys, Kunes said she had never met the residents before the incident. She claimed she was unaware of their race at the time. Kunes described her behavior as inappropriate and deeply harmful, noting she could not fully comprehend the pain she caused. She expressed hope that the women would accept her apology.

Kunes also detailed the personal toll of the viral moment. She reported receiving death threats and harassment over the past several days. The student said she is grateful to authorities who are currently ensuring her family's safety. She asked the public to grant her family privacy during this difficult period.

Kunes stated she intends to cooperate fully with the university's ongoing investigations. She emphasized her commitment to taking responsibility and learning from the experience. Her attorneys issued the statement on her behalf, noting she has already apologized directly to the affected women.

Kunes Auto Group responded to inquiries about the connection. The company stated that Kunes holds no employment, ownership, or professional affiliation with the business. The group declined to confirm or deny any family ties, citing the individual's lack of professional role. No criminal charges have been filed in the case so far.

The next step involves the university's internal review process. Kunes will participate in these investigations as requested. Her legal team continues to manage public communications on her behalf. The incident has sparked discussion within the Ole Miss community regarding student conduct and the impact of viral media on local businesses.